The annual sales are the credible entity which communicates the success of some organization during a facial year. It is the record of the organization’s financial performance and operations through a year. It authenticates that how operationally and functionally your organization is successful. Management can put an eye on the people belong to sales department through sales reports. The sales reports are very essential for the management and sales person to evaluate their performances. The sales report is not important to get informed about the sales but it also alerts the management that why the sales are down falling.
Executive Summary of Annual Sales:
Opening Words:
Start your summary by some opening words to grab the attention of the reader. Use the magical wording which take the reader into the core of the summary and get your purpose. Start by explaining the purpose in an accurate way. If there is some very important qualifications or identities to disclose then state them, because giving the complete info to the reader is quiet essential.
Mission Statement:
Describe the mission statement of the organization, because the mission statement is only the thing which describes the purpose of the organization behind its achievements.
Sales Charts:
Provide the sales charts with the summary to authenticate your arguments. For that you can use images, graphs, charts and flow charts to explain your statements. The images bring the real picture of the facts and figures to the reader; try to use clear and bold images. Perform the analysis on the sales charts or records to get the desired result. Highlight the result the percentages taken from the analysis. Give the details of the sales record.
Give the details of the report category wise. Make a list of product distribution by dividing the territories, towns, units and to the stores subsequently. Include all the details which might help your manger if some problem is there in some region. Declare the actions taken to overcome the problems of the some specific region.
Be Selective:
Be very selective in jotting the information in the summary. Don’t include everything according sales. Try to give the most valuable information to the reader. Transfer the focus of the reader on the main points, which should not be skipped. Use statistics to represent the crucial data and highlight the key achievements during the year. The summary should make its impact that the reader would agree with you.
Keep Good Records:
Keep the records clear and error free because the records remain with the company for a year until unless the annual sales report is made. The error free records would provide facility to the employees to understand it. It is more essential that every staff member should keep the records up to date regarding date, time and location for his own connivance. Because gathering the old data is time consuming task. Check the records keenly a single mistake in records can harm you. Add the financial records summary along your executive summary. Try to keep your document to one or two page length. Go for proof reading to make the summary error free.